Cookie Policy
Last Updated – 30 October, 2026
This Cookie Policy explains how Formlabs Inc. (“Formlabs”, “we”, “us” and “our”) uses cookies and similar technologies to recognize you when you visit Form Now at https://now.formlabs.com (the “Website”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or information that becomes personal information if we combine it with other information. Our Privacy Policy explains how we handle personal information.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Formlabs) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, support chat and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” cookies. Other cookies help us understand how our Website is used and how effective our marketing is. Third parties serve cookies through our Website for advertising, analytics and other purposes. This is described in more detail below.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your choices in , which you can also open from the cookie banner and from the “Cookies” link in the footer of every page. It lets you select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with our services.
All categories are on until you turn them off. If your browser sends a Global Privacy Control signal, we treat it as a request to turn off every category except essential cookies. If you choose to reject cookies, you may still use our Website. You may also set or amend your web browser controls to accept or refuse cookies.
The cookies served through our Website and the purposes they perform are listed below.
Essential Cookies
These cookies are necessary to the core functionality of our website and some of its features, such as access to secure areas.
| Name | Provider | Purpose | Expires In |
|---|---|---|---|
| fn_cookie_consent | Form Now | Stores your cookie preferences. | 1 year |
| fn_visitor_id | Form Now | Keeps your cart and quotes linked to this browser. | 1 year |
| fn_identity | Form Now | Remembers that you are signed in. | 30 days |
| fn_has_prior_order | Form Now | Remembers that this browser has placed an order, to show the right offers. | 1 year |
| intercom-id-* | Intercom | Identifies this browser to our support chat. | 9 months |
| intercom-session-* | Intercom | Keeps your support chat conversation across pages. | 1 week |
| intercom-device-id-* | Intercom | Identifies this device to our support chat. | 9 months |
Analytics and Customization Cookies
These cookies collect information that can help us understand how our websites are being used. This information can also be used to measure effectiveness in our marketing campaigns or to curate a personalized site experience for you.
| Name | Provider | Purpose | Expires In |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes visitors to measure website usage. | 1 year 1 month |
| _ga_* | Google Analytics | Keeps the session state for website usage measurement. | 1 year 1 month |
| AMP_* | Amplitude | Identifies the visitor and session for product analytics. | 1 year |
| AMP_MKTG_* | Amplitude | Records the campaign that brought you to the site. | 1 year |
| __kla_id | Klaviyo | Links your visits to your Klaviyo profile to measure and personalize our emails. | 1 year 1 month |
| fn_first_touch | Form Now | Records the campaign that first brought you to the site. | 90 days |
Advertising Cookies
These cookies are used to make advertising messages more relevant to you. They prevent the same ad from continuously reappearing, ensure that ads are properly displayed for advertisers, and in some cases select advertisements that are based on your interests.
| Name | Provider | Purpose | Expires In |
|---|---|---|---|
| _gcl_au | Google Ads (via Google Tag Manager) | Measures the ad clicks that lead to orders. | 90 days |
| AwinChannelCookie | Awin (via Google Tag Manager) | Records the affiliate partner that referred you, to credit their sale. | 30 days |
Do my choices apply on all my devices?
No. We save your cookie choices in the browser you used to make them, for up to 12 months. They apply to that browser on that device only.
We ask for your choices again when you visit from a different device or browser, when you use a private or incognito window since your browser deletes your choices when you close it, or when you clear your cookies or browser data.
How can I control cookies on my browser?
As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to understand whether you have come to the Website from an online advertisement displayed on a third-party website and to measure the success of email marketing campaigns. In many instances, these technologies rely on cookies to function properly, and so declining cookies will impair their functioning.
Do you serve targeted advertising?
Third parties may serve cookies on your computer or mobile device to measure and target advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these. You can turn advertising cookies off at any time in .
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at [email protected] or write to us at:
Formlabs Inc.35 Medford St
Somerville, MA 02143